The very first tip that I offer in my Top Ten Negotiation Tips is, “be prepared in advance”. But what does that look like?
Well, in addition to the more obvious fact-finding research required to be well prepared, there are also three essential questions that one needs to be asking before engaging in any negotiation:
- What do I hope to achieve as a result of this encounter?
- What can the other party realistically offer me?
- What can I do to encourage the other party to give me what I want?
What do I hope to achieve?
Many people enter negotiations with a long list of grievances, complaints, and perceived injustices. They are ready to “prove a point”, but have not thought through to the point of what they can actually obtain as a tangible improvement to their current situation. As I’ve stated elsewhere in this blog, there is no way to get what you want if you have not even identified what exactly that is.
What can the other party realistically offer me?
The starting point may lie in identifying what you want to achieve, but that initial goal may be meaningless if it falls outside the ability of your negotiating partners to offer it. For example, in nearly every case of an employment termination there is not going to be an offer of re-employment. Even in unionized workplaces where an arbitrator can actually order re-employment, it is often not the best outcome for a grievor. How pleasant is work life likely to be when one returns to work with the same people that spent months trying to terminate your employment? Or, for a different class of example, think about the ability of a mining company to completely “undo” a mining operation that has been in full swing for several years.
It is impossible to go back in time. In order to be successful at the negotiation table one needs to have a good idea of what the other party can actually put on the table. In the first example, the employer could conceivably offer enough money to provide income security while the ex-employee retrains for a new position – and could also pay for and provide the training. In the second example, the mining company could provide environmental remediation, relocation assistance, compensation, or perhaps a more generous share of the wealth created as a result of the mine.
What can I do to encourage the other party to give me what I want?
Clearly identifying what it is that you would like, and then identifying what lies within the realm of possibility for the other party to provide, is a good start. But the real key to successful negotiating is in convincing the other party that it is in their best interests to provide that to you. There are only two ways that this can occur.
- The alternative to helping you to achieve your goals, is sufficiently unpleasant that the other party believes that helping you is the best option.
- You can provide them with something of sufficient value to them, that they perceive your offering as a fair exchange.
The second option is nearly always the preferred one, as people are far more likely to be positively engaged when seeking a win/win outcome. However, the first option needs to be considered as well, and perhaps held in reserve. And if neither option appears tenable… it’s probably time to go back to question number 1, and start again.


The Values Filter
The core concept behind The Goal Focused Way is that we need set clear, ambitious, and achievable goals in order to succeed in any endeavour. Goals are set based on interests, and interests are determined based upon our needs. By knowing our interests, the interests of those of the people that we communicate with, and the alternatives available, we are able to work towards the achievement of mutual goals. Good communicators and successful negotiators always try to help other people achieve their goals as the first step in reaching their own goals.
An integral part of The Goal Focused Way is the Three Fundamental Needs model that I developed – based on an updated interpretation of Abraham Maslow’s Hierarchy of Needs
We all share the three fundamental needs of Security, Status, and Stimulation. Individuals can vary greatly in the importance that they place on different needs. Also, within each Fundamental Need there can be major differences in the value placed on different components. For example, for some people Status Needs may manifest as a desire for a prestigious job title, while other people may seek to fulfil status needs by being the person that friends, family, and colleagues always seem to callupon first when they need help or advice.
Personal values are mostly accounted for within the Three Fundamental Needs Model, and personal values of others can be very difficult to determine. It is usually much easier to determine the weight that people place on their different fundamental need than it is to “see into someone’s soul”, so I have tended to leave the conversation about personal values to professional who provide counselling and therapy. Personal values are a very important factor in human behaviour, but there is limited utility in working with a factor that is virtually always invisible. Fundamental Needs can also be “hidden” at the outset of communications, but they can usually be gleaned by observing behaviour and through disucssions about interests and goals. Values generally remain invisible. Partly because they are so ingrained in the essence of our own being, we have difficulty imagining that others may not share values that seem innate to all human beings.
…So, if we can’t see them, and we can’t make use of them, what value are values to the negotiation process and/or to interpersonal communications?
People filter all of their needs through what I would term a “Values Filter“. Most of the time, for most the people within a community, the Values Filter is so similar that we can in fact take it for granted. BUT… sometimes, when we are at a communications impass, we might need to consider the possibility that the person(s) that we are negotiating with, may be filtering their needs through a Values Filter that is so different from our own, that they seem to arrive at Interests and Goals that we have trouble understanding.
Good communicators, and successful negotiators, must be aware of the Values Filter. Once we recognize that we are communicating without a foundation of shared values, we can take appropriate remedial action.